Who We Are

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“Every company benefits from increased sales, smarter spends, and the introduction of new and innovative products. The Carleton Group is uniquely qualified to help companies accomplish their goals in each of these areas” says Dave Pollock, President of the Carleton Group.

The Carleton Group is a Management Consulting firm based in Moorpark, CA focused on Sales Training for all industries, Business Strategy, Planning and Tracking, Financial Projections and Expense Management, New Product Development and Go-To-Market Processes, and Business Start-Ups. The Carleton Group can be reached at (805) 390-9374 or dave@thecarletongroup.com.

To receive regular updates from The Carleton Group, like us on Facebook, follow us onTwitter, connect with us on Linked In , or SUBSCRIBE FOR UPDATES at www.thecarletongroup.com.

Is Crowdfunding Right For You And Are You Right For It?

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Crowdfunding is a creative method used by entrepreneurs, startup organizations, artists, musicians and others to acquire funds. The way it works: A number of individuals pool their money in a collective effort to support the company, organization, artists or charity that’s close to their hearts. Although there are over 450 crowdfunding platforms to date, the

Successful Investing Pays Dividends by Helping Others Succeed

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What’s more fun than making money? For a growing number of venture capitalists and private equity funding partners who participate in joint efforts such as investment clubs and “angel funding” enterprises, the prospect of accumulating capital by helping others succeed is the icing on the cake of investing.  It’s a different way of looking at

Trade Financing Helps Your Business Conserve Capital

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You’ve just received a jaw-dropping order for your products. Wonderful! Now, how are you going to fund this revenue windfall? You could pay cash for the products you’ve sold, but you’d deplete your capital. Trade financing may be your best option to conserve precious cash and fund this huge order. You have multiple trade financing

Expenses vs Capital Investment

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Some purchases are easy to identify as expense items or capital investments, such as buying a new building to locate your business. Other items, such as new smartphones for your sales staff, may offer either-or options as business expenses or capital purchases. IRS regulations often influence the way you recognize spending on your company’s books

Depreciation: Recognizing the Declining Value of an Asset

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            Depreciation is more than just an accounting necessity. It has a greater purpose and function. Depreciation recognizes and displays the – The natural decline in value of assets’ fair market values (FMVs); and Allocates the costs of your assets over the time you use them. Financial Statements Effects Depreciation

Change Management: Everyone resists it.

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There are few things in business that generate more opinions (often negative) than using the simple word, “change.” Most employees dislike change, even when it’s for the better. Even owners and managers who embrace workplace or procedure changes often are apprehensive about executing successful change management. Managing Your Company Always Involves Change Management Regardless of

Exit Strategy last thing on your mind? Think again.

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If you’re like most entrepreneurs, the last thing on your mind is an exit or succession strategy. However, this is is a critical responsibility you should address even before you launch your company. Family businesses often pose even more challenges than the world’s largest corporations. Your exit strategy should address more than just yourself, but

KPI’s measure your company’s performance. Here’s how.

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KPI (key performance indicators) are popular uses of contemporary metrics. KPIs give you valuable information about how your company is performing relative to your goals and competition. KPIs help you evaluate your business’s performance and success. Success is a moving, often subjective, target. It all depends on how you define success. Modern technology can help

Importance of Critical Assumptions in Strategic and Business Plans

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Critical assumptions are one of the more misunderstood business concepts. If you are among the many, stay tuned. You’ll be confused no longer.   What Are Critical Assumptions? There are many valid definitions but the essence of critical assumptions was captured by legendary economist, John Maynard Keynes. “It is better to be roughly right than

SWOT Analyses made Simple.

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A SWOT analysis has been a traditional vital tool of businesses for many years. SWOT still works today as it doesn’t depend on technology, fad or management style. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Every business, however large or successful, faces SWOT components, which is why its importance continues today. However massive or