Monthly Archives: December 2013

Exit Strategy last thing on your mind? Think again.

If you’re like most entrepreneurs, the last thing on your mind is an exit or succession strategy. However, this is is a critical responsibility you should address even before you launch your company. Family businesses often pose even more challenges than the world’s largest corporations. Your exit strategy should address more than just yourself, but

KPI’s measure your company’s performance. Here’s how.

KPI (key performance indicators) are popular uses of contemporary metrics. KPIs give you valuable information about how your company is performing relative to your goals and competition. KPIs help you evaluate your business’s performance and success. Success is a moving, often subjective, target. It all depends on how you define success. Modern technology can help

Importance of Critical Assumptions in Strategic and Business Plans

Critical assumptions are one of the more misunderstood business concepts. If you are among the many, stay tuned. You’ll be confused no longer.   What Are Critical Assumptions? There are many valid definitions but the essence of critical assumptions was captured by legendary economist, John Maynard Keynes. “It is better to be roughly right than

SWOT Analyses made Simple.

A SWOT analysis has been a traditional vital tool of businesses for many years. SWOT still works today as it doesn’t depend on technology, fad or management style. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Every business, however large or successful, faces SWOT components, which is why its importance continues today. However massive or

What Are Metrics? And Why Are They Important?

In the world of business, metrics are techniques that allow you to measure, track and evaluate your company’s performance. Business metrics compare your business’s performance with benchmarks you establish to measure your progress toward your goals and objectives. Do not confuse business metrics with key performance indicators (KPI), although both are important tools for analyzing

Tips for creating your Core Value, Vision, & Mission Statements

Every business, however small, should define its core values, vision and mission. Few businesses are created to earn profits only, although making money is necessary to continue on their missions for the long-term. Expressing a business’s core value, vision and mission is easy and hard at the same time. Founders usually have a clear mental

Dave Pollock, President of The Carleton Group As Guest Speaker At Ventura County Lodging Association Day of Training Workshop

Dave Pollock, President of The Carleton Group, will be a guest speaker at the Day of Training Workshop sponsored by the Ventura County Lodging Association for its constituent members on Dec 2, 2013 in Oxnard, CA.  Dave will speak on the subjects of Marketing & Sales where he will draw upon his experiences not only

David Pollock, President of The Carleton Group, LLC Joins the Board of the Santa Ynez Valley Hospitality Association

The Carleton Group is pleased to announce that Dave Pollock, President of The Carleton Group, has joined the board of the Santa Ynez Valley Hospitality Association (  The mission of the SYVHA and its 32 member hotels is to promote overnight stays and economic vitality in the region through advertising, publicity, promotions, education, networking, and

ForFriends Inn, A Carleton Group Company, Receives 100th 5-Star Review

ForFriends Inn, a bed & breakfast in the Santa Ynez Valley Wine Country, has received its 100th 5-star review on Trip Advisor.  An existing business purchased by The Carleton Group, the inn was rebranded ForFriends Inn reopened in June, 2012.  Of the 103 reviews placed by guests on Trip Advisor since then, 100 rated their

The Carleton Group Teams With California Lutheran University

The Carleton Group is pleased to announce that Dave Pollock, President of the Carleton Group, will be mentoring aspiring consultants in conjunction with the Executive MBA Program at California Lutheran University in Thousand Oaks, CA.  Dave will be working with business professionals in pursuit of an MBA throughout the Spring 2014 semester.  “I’m honored to