Category Archives: Articles

What Are Metrics? And Why Are They Important?

In the world of business, metrics are techniques that allow you to measure, track and evaluate your company’s performance. Business metrics compare your business’s performance with benchmarks you establish to measure your progress toward your goals and objectives. Do not confuse business metrics with key performance indicators (KPI), although both are important tools for analyzing

Tips for creating your Core Value, Vision, & Mission Statements

Every business, however small, should define its core values, vision and mission. Few businesses are created to earn profits only, although making money is necessary to continue on their missions for the long-term. Expressing a business’s core value, vision and mission is easy and hard at the same time. Founders usually have a clear mental

Dave Pollock, President of The Carleton Group As Guest Speaker At Ventura County Lodging Association Day of Training Workshop

Dave Pollock, President of The Carleton Group, will be a guest speaker at the Day of Training Workshop sponsored by the Ventura County Lodging Association for its constituent members on Dec 2, 2013 in Oxnard, CA.  Dave will speak on the subjects of Marketing & Sales where he will draw upon his experiences not only

David Pollock, President of The Carleton Group, LLC Joins the Board of the Santa Ynez Valley Hospitality Association

The Carleton Group is pleased to announce that Dave Pollock, President of The Carleton Group, has joined the board of the Santa Ynez Valley Hospitality Association (www.visitthesantaynezvalley.com).  The mission of the SYVHA and its 32 member hotels is to promote overnight stays and economic vitality in the region through advertising, publicity, promotions, education, networking, and

ForFriends Inn, A Carleton Group Company, Receives 100th 5-Star Review

ForFriends Inn, a bed & breakfast in the Santa Ynez Valley Wine Country, has received its 100th 5-star review on Trip Advisor.  An existing business purchased by The Carleton Group, the inn was rebranded ForFriends Inn reopened in June, 2012.  Of the 103 reviews placed by guests on Trip Advisor since then, 100 rated their

The Carleton Group Teams With California Lutheran University

The Carleton Group is pleased to announce that Dave Pollock, President of the Carleton Group, will be mentoring aspiring consultants in conjunction with the Executive MBA Program at California Lutheran University in Thousand Oaks, CA.  Dave will be working with business professionals in pursuit of an MBA throughout the Spring 2014 semester.  “I’m honored to

The Carleton Group Teams With Scheinfeld Center for Entreprenuership & Innovation

The Carleton Group Business Consultants is pleased to announce that Dave Pollock, President of The Carleton Group, will be mentoring aspiring entrepreneurs and business owners in conjunction with the Scheinfeld Center for Entreprenuership & Innovation and the Small Business Development Center of Santa Barbara County at Santa Barbara City College.  Students in Enterprise Launch and

Balance Sheet: A Snapshot of a Company’s Financial Health

A balance sheet is a financial statement that offers a snapshot of the assets, liabilities and shareholder equity held by a company at a particular moment in time. It provides a detailed overview of what a company owns, how much it owes in debt and other charges, and the value of the equity shares held

The Carleton Group Teams With California Manufacturing Technology Consultants (CMTC)

The Carleton Group Business Consultants is pleased to announce the teaming of The Carleton Group and The California Manufacturing Technology Consultants (CMTC) of Torrance, California.  CMTC is a non-profit consulting company whose mission is to provide create solutions for the improvement of customer performance.  CMTC provides solutions to achieve growth and profitability for manufacturers, the

Monitor Your Statement of Cash Flows Carefully

A company’s Income Statement, Balance Sheet and Statement of Cash Flows are often called “The Big Three” financial statements common to all businesses, large or small. However, some business owners tend to focus on the Income Statement and Balance Sheet, at the expense of carefully examining their Statement of Cash Flows. Unfortunately, this is often