SWOT Analyses made Simple.

A SWOT analysis has been a traditional vital tool of businesses for many years. SWOT still works today as it doesn’t depend on technology, fad or management style. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

Every business, however large or successful, faces SWOT components, which is why its importance continues today. However massive or modest, every company should take the time to evaluate SWOT.

Strengths: All companies have things they do well. The SWOT matrix recommends that organizations maximize their strengths at all times.

Weaknesses: Just like people and products, perfection is not an option. Once identified, organizations should address their weaknesses and try to improve on them.

Opportunities: Often the most challenging component to identify, recognizing and taking advantage of opportunities is critical to short- and long-term success. Often, identifying subtle opportunities to succeed is the difference between achievement and goal short-fall.

Threats: The competitive business world contains many threats to organization success. Recognizing and accepting these threats is key to company success. Ignoring real threats is an exercise in futility. You can only address and suppress those threats after you recognize and accept them as real.

The Carleton Group can help you recognize your SWOT challenges and overcome them. However, they cannot help your company until you contact them to discuss alternative strategies. Whether your company needs a “tweak” or a complete overhaul, The Carleton Group professionals can help.