Tag Archives: bed and breakfast

ForFriends Inn, A Carleton Group Company, Receives 100th 5-Star Review

ForFriends Inn, a bed & breakfast in the Santa Ynez Valley Wine Country, has received its 100th 5-star review on Trip Advisor.  An existing business purchased by The Carleton Group, the inn was rebranded ForFriends Inn reopened in June, 2012.  Of the 103 reviews placed by guests on Trip Advisor since then, 100 rated their

Look Adjacently for Innovative Solutions

Are you looking for innovative solutions for your business?  Are you convinced that every good idea has already been tried?  The answer is to look adjacently.  That is, look outside of your immediate category to identify successful ideas and adapt them to fit your business. The four friends at ForFriends Inn, a Santa Barbara wine

Define the Brand That Fits Your Business and Live It Everyday

Your brand. It’s the heart and the soul of your business. It informs your philosophy and your products. It’s the emotional connection between your company and your clients. Your brand should be the first element developed in your entire business plan.

Create Win – Win – Win Situations For Your Business

Strategic Partnerships, Cross-Promotions, and Advertising Opportunities.  All are great buzzwords in today’s buzzword-filled business world and all are important to the health and longevity of every business.  In many business situations, each often involves three players; the partnering businesses and their mutual customer.  Thus, the old saying “The best situation is a win-win” falls short