Tag Archives: david pollock

David Pollock, President of The Carleton Group, LLC Joins the Board of the Santa Ynez Valley Hospitality Association

The Carleton Group is pleased to announce that Dave Pollock, President of The Carleton Group, has joined the board of the Santa Ynez Valley Hospitality Association (www.visitthesantaynezvalley.com).  The mission of the SYVHA and its 32 member hotels is to promote overnight stays and economic vitality in the region through advertising, publicity, promotions, education, networking, and

Define the Brand That Fits Your Business and Live It Everyday

Your brand. It’s the heart and the soul of your business. It informs your philosophy and your products. It’s the emotional connection between your company and your clients. Your brand should be the first element developed in your entire business plan.

Find the Value-Proposition in Your Workload

Congratulations.  You are a business owner and for that privilege, you get to work an 80-hour work week!  It’s a common lament uttered by many and it’s usually the result of the hesitation/inability to hire additional help.  Few businesses enjoy the luxury of having enough hands available for every task.  So, when special projects come

Create Win – Win – Win Situations For Your Business

Strategic Partnerships, Cross-Promotions, and Advertising Opportunities.  All are great buzzwords in today’s buzzword-filled business world and all are important to the health and longevity of every business.  In many business situations, each often involves three players; the partnering businesses and their mutual customer.  Thus, the old saying “The best situation is a win-win” falls short

The Journey Begins

Today marks the official launch of The Carleton Group website and blog.  Here you will find stories of sharing, of learning, and of appreciating people that have at least one thing in common – entrepreneurial spirit.  This blog is intended for people of all stripes; those with many years of business ownership under their belts,