Tag Archives: go-to-market

Find the Value-Proposition in Your Workload

Congratulations.  You are a business owner and for that privilege, you get to work an 80-hour work week!  It’s a common lament uttered by many and it’s usually the result of the hesitation/inability to hire additional help.  Few businesses enjoy the luxury of having enough hands available for every task.  So, when special projects come

Create Win – Win – Win Situations For Your Business

Strategic Partnerships, Cross-Promotions, and Advertising Opportunities.  All are great buzzwords in today’s buzzword-filled business world and all are important to the health and longevity of every business.  In many business situations, each often involves three players; the partnering businesses and their mutual customer.  Thus, the old saying “The best situation is a win-win” falls short