Tag Archives: Santa Barbara

Look Adjacently for Innovative Solutions

Are you looking for innovative solutions for your business?  Are you convinced that every good idea has already been tried?  The answer is to look adjacently.  That is, look outside of your immediate category to identify successful ideas and adapt them to fit your business. The four friends at ForFriends Inn, a Santa Barbara wine

Define the Brand That Fits Your Business and Live It Everyday

Your brand. It’s the heart and the soul of your business. It informs your philosophy and your products. It’s the emotional connection between your company and your clients. Your brand should be the first element developed in your entire business plan.