Tag Archives: santa ynez

ForFriends Inn, A Carleton Group Company, Receives 100th 5-Star Review

ForFriends Inn, a bed & breakfast in the Santa Ynez Valley Wine Country, has received its 100th 5-star review on Trip Advisor.  An existing business purchased by The Carleton Group, the inn was rebranded ForFriends Inn reopened in June, 2012.  Of the 103 reviews placed by guests on Trip Advisor since then, 100 rated their

Define the Brand That Fits Your Business and Live It Everyday

Your brand. It’s the heart and the soul of your business. It informs your philosophy and your products. It’s the emotional connection between your company and your clients. Your brand should be the first element developed in your entire business plan.

Create Win – Win – Win Situations For Your Business

Strategic Partnerships, Cross-Promotions, and Advertising Opportunities.  All are great buzzwords in today’s buzzword-filled business world and all are important to the health and longevity of every business.  In many business situations, each often involves three players; the partnering businesses and their mutual customer.  Thus, the old saying “The best situation is a win-win” falls short